To Keep Visitors on Your Website

When a visitor lands on your website, not all of them will want to read an entire page. Most likely, they’re looking for just one or two paragraphs that speak directly to their need. We find that a lot of users scan a webpage to determine whether it’s worth reading, or simply to find the piece of information they’re looking for.

Lists

Both readers and search engines love lists. You often see rich snippets of lists appear in the top positions on search engines. Lists can be numbered or bulleted. Numbered lists help readers to quickly grasp the content you're presenting in terms of "best to worst" or "first to last." Bulleted content enables the reader to see a concise summary,with the option to read on further for more details.

Most important readability features:

Large fonts
Adequate spacing
Headers
Tables
Lists
Graphs

Graphs and Charts

Create a bar or line graph, or a pie chart, to highlight the most critical statistics provided in your content. Graphs and charts are essential when comparing things conceptually, or through time frames. Use color to make them stand out. Also, be sure to claim yourself as the source so that when other websites use it, you get a valuable backlink.

Tables

Breaking down your content into a table helps readers understand complex information with just a glance. Tables are tricky on mobile devices,though, so you might need to adapt them. You can either include fewer columns (four or fewer) so the full table displays in responsive mode,or choose horizontal scrolling of the table content.

Mobile compatibility

If you regularly check Google Analytics or another website reporting service, you’ve no doubt witnessed that more and more people visiting your website are doing so from a mobile device. As of last year, we are actually getting more traffic from mobile phones than from desktop computers. Yet many websites still have serious flaws when displayed on mobile.

A responsive website will detect the screen size it’s viewed on, and adjust the styling of the page accordingly. This ensures that the majority of your website will look good on mobile devices without having to make any adjustments.

Sections

Without proper sections, information can get buried, and you will lose visitors before they read more than two lines of content.

When you’re building a page or blog post that offers a large amount of information about a certain topic, you’ll want to divide that information up using headers, spacing, and sections that ensure that your webpage is easy to scan.

Headers have been an on-page ranking factor in organic search results from the beginning. They help both search engine crawlers and readers better understand your content.

The proper use of headers will make a webpage with any amount of content more digestible and easier to read. If you don’t use headers, or don’t use them correctly, you’ll experience higher bounce rates.

The longer your visitors stay on your site, the more engaged they'll be, and the higher the chance for them to convert.

One of the essential things you need to do to keep your visitor on your site longer is to reduce the time it takes your site to load.

Conclusion:

ZINAVO is a full service web design and development company located in Bangalore, India. We are a team of professional web designers and developers, internet marketers and IT experts combining our knowledge and capability to create remarkable web designs and strategies,personalized to your business requirements and necessities.

We are not only serving in India, we have been serving across the countries. Our interest of work is spread globally towards clients by providing beneficial services across globally.

We have over 12+ years’ experience in website designing and development industry more than 8000+ website for different level company. Our team of tech expert providing and handing end to end web services like Website designing, Web Development, ecommerce website development, Mobile application services, ERP services, Web application, Search engine optimization( SEO Services), social media optimization (SMO services) and Digital marketing services.

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Search Engine Optimization (SEO) with FAQ schema markup

• If you are looking for an easy method of improving your website’s SEO, using the FAQ Schema Markup is a great place to start. 
• FAQ pages, properly marked up, are usually eligible to become rich results in Google’s search.
• There are several benefits schema markups provide to your overall SEO rankings.
• FAQ schema markup added to quality, in-depth content can help to quickly improve your SEO score.
• Google has outlined which pages are eligible and which are prohibited from showing up as featured snippets in Google.
• By implementing schema markup for your FAQ page, you can improve your website’s visibility as well as increase your website’s authority. 
• Very few websites seem to be taking advantage of this easy, yet incredibly, effective SEO hack.

What is FAQ schema markup?

Schema markup is a powerful yet underused piece of code for SEO to help increase your website’s presence in the SERPs.Search engines crawl your site, it gets indexed, and then when someone makes a relevant search your content may show up. What schema markup does is provides context to the content.

How an FAQ schema markup can help you win at SEO?

Having your FAQs in the featured snippets on Google can generate a huge lift in organic traffic. By adding the schema markup, you improve your chances of this happening.

An important metric in SEO is CTR (click-through-rate). This is measured by the number of clicks divided by the number of impressions a result gets. For example, if you had 50 clicks and 800 impressions, your CTR would be 6.25%.

If you can increase your CTR, it shows search engines that the page is relevant for that search term and it can help your website’s overall search ranking.

How to implement FAQ Schema?

The FAQ schema can be implemented in one of two ways: Microdata or JSON-LD.

1. Microdata

This is the more complex of the two options. To implement schema markup with Microdata involves coding elements into your website. If you don’t have a web developer in your team this can be a rather tedious and challenging process where the code is added to the body section of your page.

Here’s a microdata example for the FAQ page schema

<html itemscope itemtype=”https://schema.org/FAQPage”>

<head>
<title>Search Engine Marketing Frequently Asked Questions (FAQ) – Search Engine Watch</title>
</head>
<body>
<div itemscope itemprop=”mainEntity” itemtype=”https://schema.org/Question”>
<h3 itemprop=”name”>What is search engine marketing?</h3>
<div itemscope itemprop=”acceptedAnswer” itemtype=”https://schema.org/Answer”>
<div itemprop=”text”>
<p>Search Engine Marketing helps put get your website onto page one of search engines when someone searches for something related to your industry.</p>
</div>
</div>
</div>
</body>
</html>

2. JSON-LD

 
Google recommends JSON-LD as “Google can read JSON-LD data when it’s dynamically injected into the page’s contents, such as by JavaScript code or embedded widgets in your content management system.” JSON-LD is certainly the easier of the two options, as this code is added to the header section of a page.

Here’s a JSON-LD example for the FAQ page schema

<html>
<head>
<title>Search Engine Marketing Frequently Asked Questions (FAQ) – Search Engine Watch</title>
</head>
<body>
<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [
{
“@type”: “Question”,
“name”: “What is Search Engine Marketing”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”:”Search Engine Marketing helps put get your website onto page one of search engines when someone searches for something related to your industry.”}
}]
}
</script>
</body>
</html>

The Advantage of Right Schema Markup

By creating informative, well-written content that provides value to your website’s users, and then adding the correct schema markup, you can get yourself on page one of Google. And the more content you get on page one, the more traffic you drive to your site. The benefit of more traffic to your site is an increase in sales and subscriptions.

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What is on Page? What are the Google Ranking Factors in 2020?

 

WHAT is on-page SEO?

On-page SEO refers to the optimization of website structure and content – anything that is on the page (as opposed to off-page SEO).

The off-page SEO covers mostly link building and on-page SEO covers these two aspects:

• Content
• Technical Stuff

WHAT is on page SEO score?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic. Your site's final SEO Score is determined by its performance in four subcategories: Technical, Content, User Experience, and Mobile.

HOW to do on-page SEO?

Mastering on-page SEO requires broad knowledge, as it includes many aspects. In this guide, we’re going to walk you step by step through the most important on-page success factors and techniques.

WHY should you work on the on-page SEO?

Because it is an integral part of SEO that can help you get higher rankings, reach a bigger audience and get more organic traffic.

WHEN should you do on-page SEO?

Some things require a one-time setup when starting with the website (e.g. page structure, HTTPS, website speed optimization), other activities are needed every once in a while – you need to take on-page optimization into account every time you publish a new blog post.

On-page SEO should be be done even if you rank #1 in the search results because SEO is an ongoing process.

WHO should be doing on-page SEO?

Any website owner, blogger, online marketer or SEO specialist. In fact, anyone trying to rank a website in search engines.

What are on-page SEO factors?

The 12 important on-page SEO factors that have a direct or indirect influence on the success of your website.

On-page optimization consists of many steps.

Crawlable website – the website is crawl able and indexed by search robots

Site architecture – there is a clear structure and logic in the architecture of the pages

Quality outbound links – the website is linking to high-quality external resources

Website speed – the pages load fast on all devices

Mobile friendliness – the page renders on every device and browser properly

Use of HTTPS – the website is secured and has an SSL certificate

User-friendly URLs – URL addresses are simple and UX-friendly

Well-targeted content – the page targets a specific search intent

Keyword optimization – the page uses relevant keywords in relevant places

Image optimization – the images are optimized for search engines

Readability and UX – the text is well-optimized, readable and UX-friendly

Click-through rate – the page has optimized title tag and Meta description

Conclusion:

Things such as HTTPS or page speed are confirmed ranking factors. It means Google uses them directly in their ranking algorithm.

The thing is – whether Google uses these factors as a ranking factor or not, they are important because they improve the overall user experience and provide value for the website visitor.

Although not all of the factors mentioned in this guide are ranking factors, all of them correlate with higher rankings. It means that sites ranking high usually have very good results in these areas of on-page optimization.

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SEO-Friendly CMSs in 2020

SEO-friendly CMSs in 2020

An SEO-friendly CMS must meet several basic requirements imposed by technical and content optimization best practices.

Technical requirements:

• Specify a preferred domain
• Unique URLs
• Manage URL structure and taxonomies
• Ability to manage redirects
• Generate an XML sitemap
• Manage robots.txt file
• Fast page load time
• Manage structured data
• Canonical URLs
• Mobile friendly

On-page optimization requirements:

• Manage page titles
• Manage page descriptions
• Manage <h> tags
• Manage <alt> tags

Most CMSs meet the majority of these requirements out of the box. Any missing functionality can often be added with the existing plugins. I am persuaded that there is no CMS that is especially more SEO-friendly than another. CMSs differ in the amount of work one needs to invest to meet SEO requirements. If you search Google for the "best CMS for SEO", you will notice that WordPress is on top of almost all charts.

Conclusion

Choosing the right CMS for your project is time-consuming but it is worth the effort. Three main factors come into play and should influence your choice: the purpose of your website, your budget, and available technical skills. Picking out a CMS that is just considered to be SEO-friendly might be less than optimal.

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